In one of London's fast-food Burger King network to the end of the year will be on display one of the free-rotation of pictures of Damien Hirst. Thus, marketers are hoping to attract more visitors to the restaurant

painting by Damien Hirst, the rotation is set in a fast food restaurant Burger King
Source: brandrepublic.com

in one of London's network of fast-food restaurants Burger King (that at Leicester Square) to the free end of the year will be one of the paintings on display, the rotation of Damien Hirst. Work in 2003 «Beautiful Psychedelic Gherkin Exploding Tomato Sauce All Over Your Face, Flame Grilled Painting» («Beautiful psychedelic Gherkin, an exploding ketchup in the face, painting, roasted over an open fire") on a plan of marketing Burger King needs to attract a crowd in their new restaurant visitors, especially during the Olympics.

Such was the response network Burger King to his eternal rival - the network of McDonalds, which has become one of the sponsors of the Olympics. Some of the names of Hurst (where it is a "roasted on an open fire," the film) as well as possible consistent with advertising slogans restaurants Burger King, which is known as a method of cooking beef steaks.

picture of Hirst painted by spraying paint on a rotating canvas will be displayed on the top floor of the restaurant Burger King for two hundred seats. From attacks of vandals and just sloppy work of contemporary art visitors will protect the reinforced glass. We can say that in the initiation of fast food lovers in contemporary art played a role personal relationships: the director of Burger King in Leicester Square Django Fung (Django Fung) is friends with Hearst. In his view, the work of his friend should be available to anyone, especially in the summer and especially in the restaurant Burger King.

Prepared by Mary Onuchina, AI

Sources : brandrepublic.com , artinvestment.ru