The company has attracted the search advertising works the artist created in the 1930s, television program Antiques Roadshow

Norman Rockwell
Barefoot Boy
work created for an advertising calendar, Coca-Cola Company in 1931
Source: antiquesandthearts.com

Coca-Cola Company will join forces with the transfer of PBS Antiques Roadshow in search of the three paintings Norman Rockwell (Norman Rockwell), worth about $ 1.5 million.

TV program will put the announcement of the Rockwell works in the section "Wanted", which fall a variety of subjects - from stolen art to home decor items.

works were created by Rockwell in the 1930s, calendars and billboards for Coca-Cola. The illustrations depict Americans are happy to absorb the world-famous drink, each of which is estimated to be worth about 500,000 dollars.

said Ted Ryan (Ted Ryan), a representative of archives Coca-Cola, Rockwell's work - the most significant for the company's memorable works that are in search of more than 15 years. Ryan and head of the archives of Coca-Cola Phil Mooney (Phil Mooney) looking for work in private collections, auction houses, Norman Rockwell Museum in Massachusetts and the American Museum of Illustration in Rhode Island, but the search has not yet been successful.

Norman Rockwell, a popular artist who collaborated with the major publications of his time in the 1920s and 30s created six works for Coca-Cola: four for the calendars, one for the billboard and one for newspaper advertising. Three of these companies have found about 10 years ago, now there are two works in the corporate museum "World Coca-Cola» in Atlanta, the third room is decorated with CEO Muhtar Kent (Muhtar Kent).

The company still hopes to find the rest of the work. He who possesses them, says Adam Monaghan (Adam Monahan), producer of the Antiques Roadshow, perhaps not even imagine how valuable works were in his possession.

location of one of Rockwell's oil paintings for Coca-Cola, discovered in 2001, was known for 70 years. The company purchased it from the manager of the publishing house, which she got from the company, who has published an original promotional calendar. The work of "Barefoot Boy," which depicts a boy with a bottle of Coca-Cola and the dog was one of the most popular advertising company calendars, and has sold nearly 2 million copies. Reproduction of the picture printed on school notebooks, posters supermarkets and street posters. In 2001, the company also found a picture of Rockwell's "Take me to the good old Virginia," 1934 and "On Fishing" in 1935.

In tracing are still painting, "The old oaken bucket "1932, which depicts a boy sitting on the well, sepia" It's nice refreshment "in 1928, created as an advertisement for publication in the newspaper Saturday Evening Post, as well as the painting" The Messenger: 4:00, a refreshing pause "in 1930, served as the theme of street poster with a picture of the young man carrying two bottles of the treasured drink and two glasses in the room with the words "Vice President».

Coca-Cola Company at the dawn of its history, in addition to Norman Rockwell, has collaborated and other leading American artists, illustrators, among them Newell Wyeth (NC Wyeth), Gil Elvgren (Gil Elvgren), Meise, Frederick (Frederick Mizen), Frederick Stanley (Frederic Stanley) and Haddon Sandblom (Haddon H. Sundblom). The latter company has created for more than 40 oil paintings depicting Santa Claus, who became one of her favorite characters.

Prepared by Mary Estrova, AI

Source: artinvestment.ru