To create a collection of works of art, it is necessary to establish relations with dealers, and get into all the subtleties of the art world, to become a regular visitor to fairs and auctions as well as, importantly, to learn properly to conclude transactions in respect of works of art (or find a knowledgeable person who would take responsibility for their conclusion).

Such a set of tasks may scare novice, even one that has little versed in the arts. However, the Internet comes to the rescue: the online sites that sell art, simplify the purchasing process for both the beginner and for inveterate collectors. The Wall Street Journal offers a small overview of the major online art sites.

Art.sy - a resource in the creation of which was attended by Dasha Zhukova, the gallery owner Larry Gagosian (Larry Gagosian), Pandora CEO Joe Kennedy (Joe Kennedy) and Wendy Murdoch (Wendi Murdoch). At the heart of the site is a project "Art-genome", which allows a user to set certain parameters, based on the style of work and other terms, to find a basis of "genetically related" products: for example, Andy Warhol (Andy Warhol) in this system is "relative" of Marcel Duchamp (Marcel Duchamp). The program selects from thousands of works by those who have something in common, anticipating the user's expectations and helping them navigate the world of art and make a choice. The head of the project Sebastian Quilici (Sebastian Cwilich) says that the mission of the site is to "make all the art world accessible to anyone with an Internet connection." The site recently launched and is still working by invitation only, it is planned that access will be opened to him the next spring.

Marketplace Paddle8 , which opened last May, organizes virtual exhibition with guest curators. The site tells in detail about each artist, his works and their stylistic origins. The term "digital roof" of the resource has gathered more than 140 international galleries. The site can make a payment, insurance and ordered the installation /hanging bought works.

Online Artspace , which began operations in April, you can purchase the work of artists with the name: there are works by Gary Hume (Gary Hume), Jenny Holzer (Jenny Holzer), and Chris Ofili (Chris Ofili). Partnership with many museums and foundations can provide customers a resource specific projects - for example, the site offers its customers an exclusive limited edition two photographs of London duo 'Gilbert and George »(Gilbert & George) value of 4000 dollars (the money comes from sales at the expense of the Brooklyn Museum).

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For buyers with a budget designed online platform 20x200 . The site has five price zones at the bottom of which are of value from 20 to 50 dollars." I think it is reasonable first try to attract potential buyers of more expensive works cheap stuff, and then when they have more or less defined what suits them, helping them to more expensive purchases, "- says the head of the site Ian Beckman (Jen Bekman). The site successfully cope with the problems: in 2007 he sold more than 150 000 low-cost operations, not only to novice collectors. Ian Beckman says that he has a client that is included in the board of trustees of two major museums, which bought the work on the site to "dilute" your collection expensive products.

Alexander Motyl May can be purchased Online artsicle.com Source: online.wsj.com

Resource Artsicle is struggling to make online shopping more comfortable : potential customers, including companies who want to decorate their art office space is offered first to take the product of the lease. The site works a lot of students yesterday, the prices for rent range from 25 to 65 dollars a month. If a company or a collector in the end decide to purchase the work in the final price includes 50%of its lease. "The main advantage [such service] - this is an opportunity, before making a purchase," live "work for a long time - says the head of the resource Alexis Tryon (Alexis Tryon) . - There is a product that has sagged at my house a few weeks, start to annoy me. Others, however, to my surprise, over time, more and more I like, but I would not dare to buy them without testing their [home] "

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Prepared by Mary Estrova, AI

Source: artinvestment.ru