Andy Warhol
Self
Source: moreintelligentlife.com

Andy Warhol (Andy Warhol) - a real giant of the art world: the sale of his works are the sixth of the market share of Contemporary Art. How did it happen and rightly whether one belongs to the artist such a huge "cake"? Epplyard Brian (Bryan Appleyard), magazine columnist IntelligentLife, decided to talk about it with experts.

head of trading Christie's First Open Sara Friedlander ( Sara Friedlander) believes that in the XVIII - XIX centuries in American art in general, there is nothing significant, and in the first few decades of the XX century art was too highbrow. According to Friedlander, a long time in America was not a Picasso or a Titian. He has appeared only July 9, 1962: this day held the first exhibition of 33-year old artist Andy Warhol, who comes from a family of Slovak immigrants. The exhibition, held in Los Angeles Ferus Gallery, presented a series of 32 works depicting the soup cans Campbell's , a painting for every taste - beef, soup, shellfish, cheese, etc. This first exhibition of Warhol and criticism, and the audience reacted with little enthusiasm.

But by the end of the year Warhol has already won the New York City, then the capital of the art world, and America has finally got the artist, who waited so long . "He was able to achieve notoriety, - says Sara Friedlander, - and before him no one artist could not. It is because of this, as well as the scale of its impact on subsequent generations of artists, I think it can be considered the greatest artist of the XX century ».

This estimate is valid for many young art enthusiasts who like Warhol, just as their fathers and grandfathers loved Pablo Picasso (Pablo Picasso) or Jackson Pollock (Jackson Pollock).« For those under the age of forty-five, Warhol - what the older generation is a Picasso ... and like Picasso, absolutely universal », - said Sarah Friedlander.

number of fans of the artist grows due to the policy pursued by the Foundation of Art Andy Warhol (Andy Warhol Foundation for the Visual Arts), which was established under the will of the artist . The Fund is working with manufacturers of various products, and fruit of this cooperation are, for example, based on the skateboard artist, decorated in the style of Warhol's Dom Pérignon champagne bottles and dress designer Diane von Furstenberg (Diane von Furstenberg) . However, given the tone and style of Warhol's already run through all the visual culture today: any big cities of the European type - a monument powerful and unfading images created by Andy Warhol.

market is also constantly spurring interest in the work of the main pop-artist. Those very first soup cans today can not buy jobs, once acquired by the Los Angeles dealer for just a thousand dollars in 1996 were bought by New York's MoMA museum for 15 million - the deal opened the way for the first artist to market division. In 2008, nearly four-meter work of Warhol," Eight Elvis "in 1963 was sold for prices that exceed $ 100 million : if the artist joined the club elected along with four heavyweight - Pablo Picasso (Picasso), Jackson Pollock (Pollock), Willem de Kooning (Willem de Kooning) and Gustav Klimt (Gustav Klimt). In an open auction most expensive work of Warhol became the "Green car crash" in 1963, sold for 71.7 million dollars (closes the top ten most expensive works of art in the world). For comparison, a recent Titian's auction record - 16,9 million dollars for his work in 1560 "Holy interview» . In comparison with the results of Warhol amount seems a disreputable, but the question is, incidentally, a very great wizard, who is often called the greatest of artists. So, if you believe the market that Andy Warhol once in five greater. < /p>

Warhol today this god Contemporary Art. He and the "American Picasso," and company "Dow Jones" in one person. In 2010, Warhol's works have earned 313 million dollars the auctions, which is equivalent to 17 percent of all sales of modern art. Compared with 2009, the amount of money obtained for the works of Warhol, has grown by 229 percent - no one is quickly recovered after the crisis, the market for the patriarch of pop art. But the most revealing, perhaps, a figure reflecting the increase in average auction prices for works of Warhol from 1985 to 2010 - 3400 percent. The growth segment of modern art during this period as a whole was two times lower, and the Dow Jones index rose five times slower. "Warhol's work - the backbone of any auction of postwar and Modern Art - says Christopher Gaylard (Christopher Gaillard), president of consulting company on the art of Gurr Johns - He - a great money-maker ».

known that the artist himself adores fame and fortune: These concepts have been an integral part of his aesthetics. So the auctioneer in a sense, become co-sponsors the late artist and continue his work after his death. "He would have been delighted with all this! - Sara Friedlander says about the current uorholomanii. - I I see him at an auction in the first row, from Polaroid, in his "awesome" a wig ... I think of it every time we go through auction ».

Before Warhol, it is believed his admirers, in American art reigned downright terrible emptiness, and with his arrival it is a happy abundance, began a such "feast for the eyes." Without him there would be no current stars: Do not be Warhol, we would not know either Jeff Koons (Jeff Koons), or Richard Prince (Richard Prince), nor Banksy (Banksy), or Takashi Murakami (Takashi Murakami), or Damien Hirst (Damien Hirst). A lot of the hottest contemporary writers emerged from the shadow of Warhol's wig.

But most importantly, perhaps, not in it: no Andy it would be unbearably dull. The most important advantages of Warhol art - the simplicity and accessibility. His work does not overwhelm the viewer unnecessary "depth" and cleverness, their blends vibrant color, an epic clarity, familiar to the subjects of pain. "Andy always drew stars - whether or Liz Taylor Bank Coca-Cola" - believes the artist Michael Craig-Mann (Michael Craig-Martin).

"Even the kids love it - says Gal Koskan (Gul Coskun), a London dealer who specializes in works of Warhol. - They are often stopped by the parents before the windows of my office. His paintings are large, bright, they are not burdened by academic manner. However, they are quite weighty in the financial Plan ».

If you try a deeper analysis, however, a general passion for Warhol troubling: is this recognition, including financial, bubble, which will at some point yes and burst?

Warhol Legacy has 10 of his works - however, the exact number will probably only set after a huge catalog-Raisonné being prepared by the Fund Warhol. More recently, experts have begun work on the Fund fourth volume of this truly colossal edition, but when the work comes to an end, is not yet clear.

Each year, the market appears about two hundred works by Warhol. Most of them acquire Jose Magrabi (José Mugrabi), New York dealer and collector who has a habit of appearing at auction in jeans, black T-shirt and baseball cap. Magrabi, made a fortune by trading textiles in Colombia in 1982, he moved to New York where he began to collect works of art. In his collection, rumored to be about 800 works of Warhol, including - significantly. Last year, the collector has acquired more than 40 percent of the works of Warhol, appeared on the market. This activity is a single collector violates the market equilibrium: there is a risk of collapse of the market Warhol, and it may occur in if the main fan of the artist, for some reason suddenly cease to be interested in completing your collection. says Noah Horowitz (Noah Horowitz), author of "The Art of transactions: Contemporary Art in global financial markets": "The question is, what will be price of these products when the market will adjust? »

Apparently, only the Warhol Foundation, which also deals with issues of attribution and commercial use of the artist, Warhol more than Jose Magrabi. Some number of the master has a well-known gallery owner Larry Gagosian, in 2008, he spent about $ 200 million in the 15-20 works from the collection Illeany Zonnabend (Ileana Sonnabend). it would be unfair to accuse Magrabi, Gagosian and Warhol Foundation for the control of the market, but none no doubt about their ability to inflate the price of the combined efforts. Prices and demand fueled by the work of museums in the classics: few institutions reshivshiesya represent contemporary art, now do without the works of Warhol - the tendency, for which the answer is already criticism and critics. It turns out that the price of the product Chief American artist would have been lower, whether the market is really free and open.

Warhol Foundation has the right to make decisions as to the authenticity of a work ( at least until the end of the year ). However, the attribution of the Fund is sometimes in doubt. Thus, the American producer Joe Simon (Joe Simon) have long been arguing with Foundation for the authenticity of the self-portrait of the artist, purchased in 1989. "The problem is that the Fund wants to make Warhol the artist in the highest sense of the word, with high ideals, in this, as was Leonardo da Vinci (Leonardo da Vinci). They [the Fund] did not think much about what he [Warhol] put his signature on countless rubbish, even how to not understanding what it is "- believes Georgina Adam of The Art Newspaper.

Andy Warhol really was not an artist in a traditional sense of the word sublime. Gaylard, Christopher describes his work as" products of global consumption, "and his own -" the most powerful contemporary art brand. "possession of the works of Warhol was a sign of prestige, wealth and authorities that appear to the artist himself would have found the highest degree of recognition of their own merit.

To be continued.

Prepared by Mary Estrova, AI

Source: artinvestment.ru