The new online art fair was established in India

The fair IAC (India Art Collective) will attend 41 gallery, which will provide more than eight hundred artists work

Paresh Mighty Source: artinfo.com

India's population of 1.2 billion people, and although the middle class and wealthy people in Indian society is still relatively small, it rapidly increases. It is not surprising that a group of investors interested in the art has decided to attract new players the Indian art market.

Make this plan with the help of online art fair, dubbed India Art Collective. Total number of Internet users in the country is about one hundred million people by 2015 , according to Boston Consulting Group, triple, as the newly rich residents of India's most friendly terms with modern technology. But they are far from the art world, so the accessibility and relative anonymity of the Internet seem to be the founders of a new art fair a good opportunity to attract more collectors in series their wealthier compatriots. "All these people are very mobile and they are very friendly with new technologies. They use them in all areas of life. So why not use them also for collecting works of art?" - says ASOS Kar (Sapna Kar), co-founder and director of the Fair IAC.

The young online fair will attend 41 Gallery, 200 artists and 800 works of art, including works by such recognized Indian masters such as Maqbool Hussain (MF Husain ) and Syed Haider Raza (SH Raza), as well as the creation of modern stars Anish Kapoor (Anish Kapoor) and Anita Dube (Anita Dube). Fair will be held from 19 to 26 November on the site Indiaartcollective.com . And though, according to Artinfo, other online fair is hard to be considered successful, the organizers of IAC are very optimistic.

Carr notes that previous attempts to create an online platform for trading in works of art, such as Fair VIP, launched this year a team from New York , has not yet been able to make a model of e-commerce works of art more attractive than a personal visit of the real event. IAC will try to change things: the event itself and the interaction with customers the seller will be more transparent. The prices of all products will be posted on the site that is radically different from the usual practice fairs. In the opinion of the organizers, it will be to attract those customers whose funds are limited. Works will be distributed on site in three price groups, which excludes the possibility of of awkward situations, when hearing the price, the buyer refuses to purchase liked the work. "All the fair will look like three exhibition halls. In the first room will be sold cheaper of 12 thousand dollars, the second - from 12 to 45 thousand in the third - of the more expensive 45 000, which is certainly convenient for the customers ", - told ASOS Kar.

online format will allow the fair to overcome geographical boundaries and involve participation in the event as a collector living in India and representatives of the Indian diaspora abroad. Only a small number of potential collectors visiting the usual art fairs and galleries, most of which are located in New Delhi and Mumbai. The organizers of a new fair in this matter also guided by Saffronart, 15 percent of whose clients - people with Indian roots, living in London, New York, Singapore, Hong Kong and other cities around the world.

Prepared by Mary Estrova, AI

Source : artinvestment.ru

on this topic see also:
NADA Art Fair goes online
Art Fair (e) merge: real and virtual