Jeff Koons will provide activities for three juicy paintings from his collection, which was conceived by the organizers should draw the attention of art-fair young generation of collectors

In recent years the once-thriving market has eclipsed the old masters causing increased interest in high-profile sale of works by contemporary artists. The fact that the number of valuable works of old masters, on the market, much lower than the number of interesting lots in the sector of modern art and modernism. In addition, the subjects of paintings of the classics often seems boring the younger generation. It is not surprising that ten of the Paris dealer who decided to organize jointly a small art fair Paris Tableau, devoted exclusively to the sale of paintings by old masters, called in the aid of Jeff Koons (Jeff Koons), to generate interest for this event.

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Gustave Courbet Nude (Woman with a Parrot). 1865-1866 From the collection of Jeff Koons Source: artinfo.com

Koons is known for his passion for the works of old masters, which he collects. The artist will provide for a new exhibition at the fair, which will be held November 4-8 at the Paris Palais de la Bourse, three paintings from his collection: "The girl with the puppies," Fragonard, the painting "Nude Woman with a Parrot, or" Courbet and the painting "Jupiter and Antiope (Satyr and Venus)," Poussin (last picture for over 100 years of travel in private collections and rarely displayed publicly.) on each of the three collections of works of Koons shows varying degrees of nakedness ladies, and in general subjects and style of these works a bit riskier than usual for us the paintings of great artists of the past. But these seductive beauties created by the legendary author on the idea of ​​the organizers need to attract a younger generation of collectors and stir interest in the event.

< a title = "Nicolas Poussin, Jupiter and Antiope (Satyr and Venus)" false; "style = display: block; "> Nicolas Poussin Jupiter and Antiope (Venus and Satyr) From the collection of Jeff Koons Source: artinfo.com

Jean-Honore Fragonard Girl with puppies. Ok. 1770 From the collection of Jeff Koons Source: artinfo.com

Of the twenty-dealers, who in November will present paintings by old masters to customers in the cozy interiors of the Palais de la Bourse, ten owned galleries in Paris, while the other ten - for overseas. "We are very meticulously approached the choice of participants", - stressed the resource Artinfoparizhsky art dealer Bob Habold (Bob Haboldt), one of the organizers of the event. He added that the fair is designed for very specific target audience - collectors who collect the works of old masters (but will not do, of course, without the curious who came to gaze at the paintings from the collection of Koons).

Opening of the fair coincided with the period of economic liberalization, the French art market, which, according to everything will lead to the dominance of major auction houses over the dealers, working for themselves. Last July, the French parliament adopted a law allowing auction houses to conduct private transactions. existed before the law artificially restrained Parisian market of private sales, giving the palm in this area of ​​New York and London. In this world capitals of Christie's and Sotheby's have long received huge profits from transactions involving behind the scenes of open tendering. Former French auction trade rules protect the interests of small dealers, who still do not have to compete with the major auction houses. But now, the new law, the auction giants entered the territory formerly belonged exclusively dealers, such as those that will participate in the fair Paris Tableau. Habold also noted that many dealers are involved in the sale of old masters, get their goods at auction, so that they not only compete with auction houses, but also often depend on them. The purpose new fair - the promotion of the participating dealers and the segment of the old masters as a whole.

Prepared by Mary Estrova, AI

Source : artinvestment.ru