Art Investment

Italian fashion houses save heritage sites

Figures of the fashion industry came to the rescue of the Italian State, which lacks the means to preserve the many cultural and historical monuments

Italian cultural heritage, more than ever in need of restoration: the aqueducts on the outskirts of Rome, showered, Florentine Duomo (cathedral of Santa Maria del Fiore) is needed to clean, Pompeii destroyed, a fragment of a Venetian Rialto last week broke off and fell into the river.

Most Rialto Bridge, Venice
restored the money Diesel
Source: artinfo.com

Over the past eight years, government funding of cultural projects in half, says New York Times. In 2001, the Italian Ministry of Culture budget was 2.2 billion euros (3.1 billion dollars), while in 2009 it decreased to 1.7 billion euros (2.4 billion dollars). While in Italy has more UNESCO sites than in any other country, the state lacks funds to maintain them in decent condition.

Who will save the cultural heritage of Italy? answer is obvious if we remember that this country is famous not only for its monuments, but also the fashion houses. Figures of the fashion industry came to the rescue of the state. Renzo Rosso (Renzo Rosso), founder of the Italian design company and denim-brand Diesel , has agreed to sponsor the restoration of the 400-year-old Rialto. Russia is not the first fashion figure, giving money to save the historical monuments.

Konrer Palazzo della Regina, Venice
restored the money Prada
Source: artinfo.com

Milanese company Prada restores Venetian baroque palace of the XVIII century beginning Corner della Regina, and now it hosts part of the art collections of the fashion house, in including works by Hirst and Demiena Louise Bourgeois. Prada helps with pleasure: "We are pleased to undertake this difficult task, the restoration of the extraordinary palace Corner della Regina, whose story we deeply respect. We also want to offer in Venice and other cities in an extensive program of cultural events throughout the period of reconstruction, "- say fashion mogul Miuccia Prada (Miuccia Prada) and her deputy and husband Patrizio Bertrelli (Patrizio Bertelli).

Kolizey, Colosseum, Rome
restored the money Tod's
Source: artinfo.com

Head of a shoe company Tod's Diego della Valle (Diego Della Valle), much to the chagrin many critics, has allocated $ 34 million for preservation of the most famous Roman monument - the Colosseum . Each gesture has its price: at the time of work Italy formalized the right to use images Coliseum for a shoe company of luxury. Tod's also included in the Foundation of La Scala in June this year, highlighting the $ 7.6 million to support the legendary Milan opera house. Diego della Valle, even said that he was calling his colleagues to follow his example and help provide funds for destroying the national monuments.

Italian fashion house Gucci is completely covered the cost of restoring the facade of the outstanding architecture of the swatch of the early Renaissance Florentine church of Santo Spirito (XV cent.) architect Brunelleschi.
This year's French Louis Vuitton together with the Venetian manufacturer of sailing yachts Arzana Navi sponsored by strengthening the uneven stone floor, roof and flimsy walls crumbling Venetian pavilion built in 1932. Apparently, Louis Vuitton is very fond of the Venice Biennale: pavilion set in order in time for its opening.

Prepared by Mary Onuchina, AI

Source : artinfo.com , artinvestment. ru


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