The owner of a shoe company Tod's Diego Della Valle will allocate 25 million euros at preservation of the Coliseum. One donor had promised not to hang Rome's major attractions advertising banners

Colosseum, Rome
Source: theartnewspaper.com

In January, Italy's Culture Minister Sandro Bondi (Sandro Bondi) has signed an agreement with the sole sponsor of conservation Coliseum - the owner of the shoe company Tod's Diego Della Valle (Diego della Valle). Businessman allocate to conservation works 25 million euros, but will not hang main attraction of Rome for its advertising banners.

In October 2010, in Venice was loud international campaign against excessive amounts of outdoor advertising, which halts the monuments city. On the side of the protesters were then directors of leading museums and architect Norman Foster. Minister of Culture, had to promise that the content and timing of the demonstration of such advertising on the historic buildings will be monitored.

In exchange for sponsorship company Tod's get right to illuminate the process of preservation of the Colosseum on the site, advertise it in Italy and abroad. His company Diego Della Valle can officially be called "the sole sponsor of conservation Coliseum».

project involves the strengthening of masonry Amphitheatre 72-80 years. Mr. er., installing new lighting, security systems, as well as the development of services for visitors. Work will begin in late 2011 and will take from 24 to 36 months. The period of restoration access of tourists to the Coliseum will not be restricted.

material was prepared YuMariya Onuchina, AI

Source: theartnewspaper.com , ansa.it , artinvestment.ru