Valesca Soares
without rest. 2010
Price: 50-100 thousand dollars
Greenberg Van Doren Gallery
Source: telegraph.co.uk

International Art Fair was first held on the Internet. VIP Art Fair ( from Engl. viewing in private - look at home) begins today and will last for a week (30 January) on the site www.vipartfair.com . Among the participants - 140 galleries, including world-renowned Gagosian, White Cube and Hauser & Wirth. Are on sale in 1928 of work.

idea to organize online art fair there was three years ago at a New York dealer James Kohana (James Cohan). Then to realize it was far as sales are already going well. But shortly thereafter the economic downturn idea revived and strengthened, and preparations began for the project.

the spring of 2010 James Cohan began to work with a reputable New York dealer David Tsvirnerom (David Zwirner), followed by followed by other dealers and galleries. Participation in Internet-fair cost them many times cheaper than usual: from 3 to 20 thousand dollars for a virtual pavilion, and no transportation, insurance and accommodation in expensive hotels.

Login to the site the exhibition is free. Visitors to the fair found a map of participating galleries, divided into four categories: the highest prime-class, middle-class prime minister, new names and galleries dealing with only one author. The works are displayed next to the human figure, to better understand their proportions. Any work can be enlarged and studied in detail, and sculptures and installations from different points of view. All works are accompanied by fact sheets and video.

To get more detailed information and communicate with representatives of the gallery, you need a VIP-pass. It will cost $ 100 for the first two days of the fair and $ 20 for each additional. Passes are available for holders of virtual tours of private collections or for the entire fair, where your guide will be a museum curator, for example, Jessica Morgan (Jessica Morgan) from the gallery of the Tate ».

talks about favorite work first conducted on the site, then on skype, but to preserve confidentiality, all deals are not over the Internet. Line for talks will be available approximately 18 hours a day.

Will Fair successful, organizers do not yet know. The idea of ​​buying art from your sofa will certainly attractive, but conservative collectors prefer the first touch and then buy. Although if it's the work that the collector is already well know, why not? VIP Art Fair, of course, be devoid of living energy between artists, curators, dealers and collectors, which are abundant in the Frieze and Art Basel. Still, most dealers expect to expand the list of their customers and pave the way for future deals. Many are counting on Asian buyers.

material was prepared by Maria Onuchina, AI

Source: atelegraph.co.uk , vipartfair.com , artinvestment.ru