As the correspondent ARTINFO, and Bloomberg, in general, dealers were pleased with the outcome of the first day

yesterday in London's Regent's Park was opened to the public 8 th Annual Art Fair Frieze, which runs until October 17. After the Swiss Art Basel "this is probably the most important of such events, which serves an excellent indicator of this market segment. This year's fair involved 173 galleries, the total cost submitted their works, according to the insurer of art Hiscox Ltd, is 375 million dollars.

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Although the fair has just begun, we can already draw some conclusions - the main "vipy" the collecting world have received opportunity to make a purchase the day before its official opening. On Wednesday at Frieze were seen such heavyweights as John Dakis (Dakis Joannou), Laurence Graff (Laurence Graff), Dimitris Daskalopoulos (Dimitris Daskalopoulos), Steve Cohen (Steve Cohen) and our Dasha Zhukova. In addition, the rate exhibited treasures delegation arrived fifty museums, including such large as New York's New Museum (New Museum) and the Guggenheim Museum.

According to Morgan Long (Morgan Long ), head of British investment in art Fine Art Fund, «Frieze Fair over the years has become more commercial," that is more respectable and conservative. The ultra-rich collectors no longer compete, who soon will buy the product the most fashionable of the author, but as they say correspondents interviewed ARTINFO Bloomberg and members, trade is very good. "As if 2007 has come again" - welcomes dealer Tadeusz Ropach (Thaddaeus Ropac), referring to the peak of the last art boom. Price, incidentally, is not crazy: the bulk of the work are creations of young artists, standing less than one hundred thousand dollars.

One of the most expensive works at the fair was an installation by Damien Hirst (Damien Hirst) «This artist helps the world by revealing mystic truths "(title borrowed from the American classic Bruce Nauman). The work represents an ensemble of three windows with fish preserved in formaldehyde, according to rumors, went for 3.5 million pounds (5,500,000 dollars). The seller was gallery White Cube, and the buyer - someone from Asia. At the booth of another major dealer, the Gagosian Gallery, also flaunts creation Hirst - 6 millionth showcase with Viagra pills, but it seems to be as long as no one bought.

Considerable interest was aroused by Ugo Rondinone Swiss installation (Ugo Rondinone), consisting of four sculptural compositions of bronze and lead. Heaviest work (one of them made in the form of doors, weighs over 250 kg) were purchased at prices ranging from 63 to 220 thousand dollars. "We sold everything, because he was serious, a great artist" - is proud of its wards dealer Prezenhuber Eva (Eva Presenhuber).

Stands largest galleries are concentrated near the entrance. At Hauser & Wirth, approached the issue of registration of its space with a fair amount of irony, is a folding table on which are placed pornographic magazines, beer and half-eaten sandwich. The author of this funny installation - Swiss Christoph Büchel (Christof Buchel). Also at the booth exhibited the well-known figure bully Paul McCarthy (Paul McCarthy) in a series of "Snow White", for which he has pasted pictures of the phone sex ads. For this creation laid out 375,000 pounds (600,000 dollars). Another work of McCarthy, made in 2009, sculpture, cost the new owner of 750 thousand pounds sterling (1,2 million dollars). Gallery has also successfully sold the product Ellen Gallagher (Ellen Gallagher), Michael Redeker (Michael Raedecker) and Sasnalya Wilhelm (Wilhelm Sasnal).

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good results also boasts a gallery Lisson, recently opened a major retrospective of the "grandmother of performance art" by Marina Abramovic (Marina Abramović). Five photos Abramovich, as well as work Anish Kapoor (Anish Kapoor), Ryan Gander (Ryan Gander) and Rodney Graham (Rodney Graham) were sold shortly after the opening of the fair (the prices - from 50 thousand to 1.3 million dollars). Another top-end gallery, David Zwirner, subsided now "Proof" (2005) Tyuymansa Luc (Luc Tuymans) for 850 thousand dollars.

One of the special projects Frieze-2010 has a performance Annika Strom ( Annika Strom), which was attended by ten male actors, strolled to the fair with an expression of shame on his face. According to Strom, they are ashamed of the fact that dealers are not brought a lot of the work of women artists. In this respect, distinguished gallery Lehmann Maupin: 70%of its proposed work came from the workshops of artists. Among its beneficiaries - Tracey Emin (Tracey Emin), Teresita Fernandez (Teresita Fernandez), Jennifer Steinkamp (Jennifer Steinkamp). As stated by representatives of the gallery, by the end of the day, many buyers have found their creations.

material was prepared by Julia Maksimova, AI

Sources: artinfo.com , bloomberg.com , artinvestment.ru