Italian designer Giorgio Armani and billionaire (Giorgio Armani) has decided to donate a million dollars to programs for the arts in public schools in New York. This he said during the opening of its new boutique on Fifth Avenue at a press conference the Mayor Michael Bloomberg (Michael Bloomberg). In his statement, Armani called this donation «investment in future generations of New York City», but also added: «Most of all I am pleased that we did not just give money to the dance halls of the equipment or purchase of paint for future artists. In this way we give children the opportunity to realize their dreams, but it is much more important ».

For the management of funds donated by a famous couturier, will set up a special organization Armani Arts Institute. The money to be transferred to a non-profit fund public schools (Fund for Public Schools), which raises funds from private sponsors to support free education. Since 2003, he was able to obtain these goals, more than 240 million dollars. Vice-Chairman of the Caroline Kennedy (Caroline Kennedy) also attended the press conference and said that action by Giorgio Armani «should all set an example that even in difficult times you need to look to the future with hope and enthusiasm. We must give our children to understand that we are seeking to help them build a new world, which will become better ».

the world of fashion is not the first time that sponsor the arts. Some companies, such as Louis Vuitton, or Gap, often invite artists to design their products and brand Hugo Boss in 1996, established own prize, the winner of which annually receive 100 thousand dollars .

material produced Catherine Onuchin

Sources: nytimes.com , artinfo.com , artinvestment.ru