Art Investment

California billionaire museum saved from closure

Was on the brink of closure of Los andzhelessky MOCA Museum of Contemporary Art will receive 30 million dollars from Eli Brod, the California billionaire, art patron and collector

was on the brink of closure of Los andzhelessky MOCA Museum of Contemporary Art will receive 30 million dollars from Eli Brody (Eli Broad), the California billionaire, art patron and collector. Money Brody, one of the most influential players on the art market, will come to the museum for five years, writes The New York Times. In parallel, MOCA will begin a campaign to raise funds for further development of the museum. The name of the sum of 75 million dollars.

The financial crisis in MOCA has reached its peak in autumn 2008, after a disastrous decreased revenues from patrons - from 40 to 6 million dollars. Disaster requiring prompt intervention, it was suggested that even the merger of MOCA's largest art museum in the West Coast - LACMA, Los Angeles County Museum of Art. Brody, however, the proposal on the financing of the board of trustees seemed more attractive.

After Brody proposal was accepted, his resignation has left the museum director Jimmy Strik, and in its place came 76-year-old Charles Young, Chancellor Emeritus, University of California at Los Angeles (UCLA). It does not have much experience of museum work, but he was friends with Brody. In addition, MOCA has now an influential advisory board, consisting of well-known and museum curators.

Source: lenta.ru


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