Hauser & Wirth announced a revolutionary ArtTech-стартап
ARTinvestment.RU   10 апреля 2020

One of the largest gallery of the networks have invested in the company ArtLab in 2019, but more about the new product became known only now

One of the most notable today is the consequences of the pandemic COVID-19 for art-бизнеса and generally art-мира was the care in virtual reality. Every day, run tens and hundreds online-проектов designed to provide people who are in the mode of isolation and quarantine, access to the arts (visual and performative), as well as to give an opportunity to art-бизнесу to grow and develop even in these difficult conditions. And if in the first week of quarantine news about online-проектах was related mainly to the initiatives of auction houses, art-ярмарок and museums, today it has become obvious that the initiative to develop new formats online-пространстве actively supported the world's major galleries: Gagosian, David Zwirner and Hauser now & Wirth.

9 APR gallery has published on its website details of the technological startups ArtLab, which became a division of the gallery. Technology will allow us to launch art-резиденции in Los-Анджелесе and commercial exhibition space in virtual reality — HWVR (Hauser & Wirth Virtual Reality); exhibition-образовательный complex gallery to open its doors to the public in 2021.

Investing in a startup ArtLab gallery implemented in 2019, and the first project — online-выставка platform HWVR — will be launched before the end of April 2020. It is planned that in the framework of this project with the help of VR technology will include not only an exhibition of the works not yet named artists of the gallery, but a tour of existing only in a virtual layout of the building ArtLab in Menorca, Spain.

According to Ivan Wirth, co-founder and owner of the gallery Hauser & Wirth, "many of the best innovation due to necessity. When we created ArtLab and started working on HWVR, our main goal was to develop technologies that would help our artists visualize the space, which will be presented their work. We wanted to be able to plan our exhibitions around the world thus to reduce the number of pre-travel and extra traffic. Given the current situation, when so many of us are in isolation, we accelerated the startup programs ArtLab exhibitions and especially in virtual reality, to be able to visit as many people as possible, gather them in one place, even if physically it is impossible."

the initiative #artforbetter 10% of the profits from the sale of works at the first exhibition HWVR will be donated to the Fund for General response COVID-19 the world health organization (COVID-19 Solidarity Fund Response).

the Material was prepared by Maria Kuznetsova, AI

Source: hauserwirth.com