Visual art is now becoming more attractive, so it is quite logical that the dealers decide on a desire to earn a fairly large group of intellectuals (of which more than collectors) to buy a few hundred or thousand dollars a work of art, rather than what is sold under the label of "wall decoration" (all kinds of curly stickers, etc..).

Young sites are not being chased until a multi-million dollar deals, best to start small. The main thing - to generate consumer attitude, educate the young and ready to learn the habit of buying online. And many investors are struggling to bet that the "poster" sites, this will turn out.

Resource ARTINFO decided to conduct a comparative analysis of three recently published sites to sell art - 20x200 , Artspace and Exhibition A . All three have a unifying factors - the wise leadership, the thrust to educate collectors, a sincere desire to understand modern art, while simplifying it too.

Specific data on income sites are not given, but the assurances of their leaders, are doing well.

20x200

site is headed by writer, curator, gallery owner and entrepreneur Jen Bekman (Jen Bekman). 20x200 hopes to turn a great interest of consumers in the design of professional collectors. During 2011 the company has grown by 70%. He specializes in educating the young authors and the general public in contemporary art. According to Beckman, a huge number of people can afford to buy works of art, but have not yet decided on this because no one tried to sell it to them correctly. Everyone must be convinced that he could become a collector and 24 dollars in his pocket.

Beckman does not pretend to compete with galleries or sites selling on the web netirazhnye work. Her website - it's not online gallery, which sells expensive art, prices for most of the work 20x200 range from $ 24 up to two thousand dollars.

And to potential online customers are satisfied with the quality the proposed range, Jen Bekman gives them the opportunity to look at the goods with their own eyes - in her New York gallery and photo contest, which she organizes.

Artspace

Site managed by Chris Vroom (Chris Vroom) Leven and Catherine (Catherine Levene). Artspace mainly sells prints in the middle price range, there is work and more expensive - up to 25 thousand dollars customers pay for prints of Tracey Emin, Cindy Sherman and Andreas Gursky. There are some original works. Katherine Leven noted that in this market segment through online is easier to attract an international clientele, because not all of these collectors have time to visit the art fair.

site traffic is up to 80,000 visits a day . It is much more than in any one gallery and about the same as for the day of the art fairs like Armory Show. The only difference is that the site is working around the clock, instead of one week of the year. And Artspace does not compete with galleries, and helps them. To sell something very valuable gallery web site, most likely, will not trust, but that implement the Web less expensive prints from their inventory - please. It is also a younger generation of collectors will attract.

A novice collectors to assure that the works of modern authors are worth so much money, you need to educate them about what they buy. So about every artist on the Artspace can read a good level encyclopedic essays. In addition, the site is engaged in printing prints and photographs for the gift shops at museums and other cultural organizations.

works at Artspace Cost ranges from $ 200 up to 125 thousand dollars. The site has developed a storm of activity outside the electronic web. For example, happy face to face discussion with the artists, are invited to listen to and participants in the site. Artspace also arranges activities for its clients on various subjects, introduces the basics of collecting, tells about individual artists, museums, galleries and so on. Site and cooperates with many art fairs - mostly American.

Exhibition A

established a website designer Cynthia Rowley (Cynthia Rowley), her husband, gallerist Bill Powers (Bill Powers) and their friend, Laura Martin (Laura Martin). Exhibition A intends to compete with the market decorations for the walls, the site focuses on young people under 20 years old, who is interested in modern art, but it does not have large funds. This group of consumers, sophisticated enough to simply restrict the poster, but at the same time and not so rich to afford the purchase of original works in the market. Most customers Exhibition A from 25 to 45 years.

Good communication in the art world, helped the founders of the site to get for selling a limited edition series of well-known authors such as Richard Prince, who sold thousands of dollars cheaper per print and completely sold out in minutes 12. Why are artists whose original works go beyond the seven-digit sum, sell prints thousands of dollars cheaper? Well, first of all, it is an occasion to earn extra money for another of the finished work. And secondly, it is a way to attract a new type of customer.

Work on Exhibition A are in the range of 150-1200 dollars. In addition to online sales, a triumvirate of Rowley, Powers and Martin quite successfully trades in his shop on the Upper East Side, where "prints fly away from the walls».

Prepared by Mary Onuchina , AI