Visitors to the Brooklyn Museum, which raises questions about the exposure they install Judy Chicago (Judy Chicago) Dinner Party (dinner), have a unique opportunity to get answers to them at the very Judy. To do this just to get a mobile phone and dialing the number! The caller can hear the comments absolutely free creator of installations, as well as curators, experts and other artists who worked on this project.

technology provider audioguide in the Brooklyn Museum of use is not the first time. Last year, there was exhibition «Global Feminism» (Global Feminisms), which were prepared by recording the statements of the exhibitors about their attitude to feminism. Manager of Museum Information Systems Shelley Bernstein (Shelley Bernstein) wrote in museum blog: «Mobile audiosoobscheniya very helped us. It is gratifying that for the creation of these "rounds" the story of each exhibit, you can record on your phone - the same way as the normal voicemail. And since the exhibition includes the work of some 80 women artists from different countries, this has proved very useful for the preparation of the excursion ».

Unsubscribe from the old in favor of cellular Audioguide audioguide decided not only to the Brooklyn Museum. Dave Asheym (Dave Asheim), founder of Guide by Cell, one of the largest companies dealing with technologies for cellular audioguide, explained that the agreement for use of their services have already signed more than 50 museums, including the establishment of such a high level, as New York's MoMA and Getty Museum in Los Angeles, as well as more than 120 different cultural institutions. «Coming soon mobile phones will be used in museums everywhere - he said. - So are ongoing processes that take place outside the museum halls. Cell phones are becoming less popular, and also now include a variety of roles, which were previously required other devices ».

Cell audioguide particularly attractive to museums, because of their training costs are much cheaper than your usual studio audioturov whose value can be up to several thousand dollars. Most museums use the Guide by Cell, usually makes a monthly subscription fee of just $ 200. The list of excursions to do as easily as to leave a voicemail. This right of entry remains in the museum, while the right to old audiotury owned companies. In addition, if the stories about the exhibits there is an error or need to make additions, you can write quickly, directly on the fly. According to the museum, is an innovation with great enthusiasm perceive youth and young adults.

Museum of Contemporary Art in Los Angeles (MOCA) took advantage of one of the first mobile excursions: in January 2006 at Painting in Tongues . The head of the education department MOCA Suzanne Isken (Suzanne Isken) told: «When we first heard about [the cellular audioguide. - Ed .], It seemed something very eccentric. This was something new, and none that are not used. And now, the museums can not refuse from the ». She also added that the huge popularity enjoyed a recent exhibition of Takashi Murakami (Takashi Murakami) called © Murakami , accompanied by the author's own commentary, which can be obtained by using a cellular phone.

The advent of cellular audioguide is likely to greatly change the lives of museum visitors. Using a cell phone they can not only listen to a tour, dialing numbers and codes of the items, but leave your comment on the seen, vote for a favorite product, listen to a tour directly from their homes or receive text messages about upcoming shows. Everything will depend on those services that will provide the museum.

However, cellular audioguide still have their drawbacks. If earlier it was forbidden to walk in the galleries of the tube in the ear, the museum now had to abandon those claims. According to Suzanne Isken, explain to visitors that the cell can be used for excursions, but not to just talk, it is difficult. «People in the gallery rooms speak and listen to the message. So we had to cancel the existing rules relating to mobile phones », - she admits.

As for the authors - artists whose works are exhibited in museums, where there is a mobile trips - their views on innovations that are diametrically opposite. Some, when they are asked to make a record for such excursions are very negative and opposed the use of mobile phones in museums. But others - such as one of the wealthiest now live authors, Jeff Koons (Jeff Koons) - argue that they will do so with great pleasure.

Talking about the cellular audioguide, Suzanne Isken also added that they, of course, inferior audio quality of traditional Audioguide, but they can not take away the fact that they come directly from the author's works. They give people an additional opportunity to learn something new, but it is always worth it. «This makes the information on the arts accessible to a wide range of people, many of whom are unlikely to have benefited from conventional Audioguide», - believes it. Isken also believed that cellular audioguide will improve with time: the audio quality, and quantity of opportunities. «So far, we only study how to use this technology».

material produced Catherine Onuchin

Sources: artinfo.com , artinvestment.ru