a Study conducted recently by the American company Trust US, revealed significant differences in the perception with the purchase of art, representatives of different generations. Surveyed 684 people — rich and the very richest members of generations Y (born in 1981-2000), "X" (1965-1979), generation of the post-war baby-бума (late 1940-х — 1950-е) and even more Mature generation (born before the war). So the younger collector, the less he is inclined to believe that the true value of art is determined rather his aesthetic and intellectual qualities than money signs. From the older generation 76 % of respondents believe that the main reason why they collect art — is the beauty and spirituality of work and not their material value. From the post-war generation think the same 66 %. From the "x's" this view is shared already less than half of respondents (44 %), and Millennials and even less — only 35 %. This means that the remaining 65 % of "Millennials" in the first place put the material rather than the spiritual value of art.

respondents were asked whether they believe that the art they are buying will increase in value in the future. And here the views of different generations do not differ strongly believe in the investment potential of art in the average from 40 % to 49% depending on the generation.

But it's all — lyrics. The most interesting is ahead. Collectors asked whether they consider that investing in art carries certain risks. And here the views seriously diverged. 52% of the respondents of Mature age agree that investing in art involve risk and may not be justified. But from the generation of baby-бума think so only 15 %. Among the "x" and "y" so consider 27%, respectively.

what does this mean? That a younger generation of collectors are inclined to blindly believe in high investment potential of what they are buying. And they buy (if you believe the poll) more based on market conditions, than from my own taste and aesthetic sense. "Millennials" have started to collect in an environment of steady growth art-рынка and saw large drops on it. My opinion they build a high profile results from the fairs and auctions. In their ecosystem art — is part of the global economy, is tied to stock prices, etc.

what-то they are right, the link is there, but the rightness of this one-sided, as he said Kozma Bars. In order not to repeat the elementary basics of collecting art (we write about it regularly), will tell something of a cautionary history. Time is extremely popular and roads were the representatives of the Paris academic school —, Meanie, Gerome, Cabanel, Bouguereau. For example, one of the paintings, Meanie was sold in 1876 for the fabulous for those times $60 000 (in terms of current dollars is about $ 3 600 000). And today, Meanie picture may be worth at auction and $10 000. Insights is also up to the "x" and "y".

the Material was prepared by Maria Onuchina, AI

Sources: artnet.com, ustrust.com, artinvestment.ru