House of antique books in Nikitsky famous for their themed auctions, and now that the auction season in Moscow is gaining momentum and the market moves almost every day, a similar variety like never nice. And last Wednesday, 17 September in the Nikita has completed the art-рынка auction devoted to the Soviet design and advertising. In world practice such collections there will surprise you: the famous auction houses like Christie's or Bonhams etc. almost on a regular basis carry out the auction collector's editions are not intended for long-term storage (English section is a collection of things is calledEphemera and includes flyers, labels, packaging, bookmarks, catalogs, postcards, letters, brochures, posters, pamphlets, tickets, invitations, etc.) but the domestic market is just beginning to discover the vast world of collectible ephemeric@

in Addition to experimental subjects, the organizers managed to surprise even the original organization of the auction catalog, each section of which represented separate product, like the various departments of the grocery store. Thus, bidders for two hours called for the departments of the grocery and bakery-кондитерский, departments "Vegetables — fruits", "Meat-молочный", "Children's world", "Delicatessen", "Wine-водочный Department" (which the organizers had carefully specified that "the use of images of products is not an endorsement of; products are intended for collection purposes"), the departments of "Perfumes", "Tobacco kiosk" (with the same warning) and "Supermarket". The structure of each section of the catalogue includes several lots of original graphic design — mostly gouache samples and mock-UPS of packaging, as well as a variety of options for lottery products: packaging, labels, candy wrappers, catalogs, advertising posters, and so d@

Soviet industrial and advertising design, in the first decades of its existence by-настоящему innovative, can serve as a great example and source of inspiration for a new generation of designers, i.e. the Soviet evamerica is not only of unquestionable artistic and collectible, but also practical value. But she's @ & mdash; this monument of a bygone era that invokes memories of one generation. Wrapper @ & mdash; this same treasure, candy wrappers collected, put in boxes, then hid in a secluded place, such as under the bed; and the wrappers were folded a special way and gambling in them: it was necessary to put the wrapper on the edge of the table and at the bottom click on it so that he turned over in the air, fell on the right side! The winner got the wrapper and the cries of the offended loser, cheating could beat. Or long-forgotten tastes of local food — daily and scarce (plus memories of how convoluted the holidays this deficit was extracted). That's what brought to life the catalog of the Soviet ephemeric@

So that everything in the auction hall throughout the course of trading was very upbeat and present half a dozen people and then let the comments by sharing vospominaniyami@

In figures the results of the auction are as follows: the hammer went 211 of 409 lots, totaling more than 1.5 million rubles (63,48 % of the average total estimate). The original samples were lottery products sold at 100 %, almost all — at the start. Bought mainly hall (111 lots), 67 time won correspondence rate, 32 lots took the Internet-участники. Telephone participated (and won) just one RES@

Most expensive purchase of the evening was lot 376 — an album of lithographed samples of products 5-й lithography (1948), consisting of 48 sheets (150 and product samples) and released to 800-летию of Moscow, pushed for 250 000 at the start by distance stavke@

Lot 261 —; collection of labels and packaging for pencils, paints and pens, consisting of 182 samples 1940-50-х, — was sold at the start of 60 000 rubles, and was a record for the auction purchase sale@

Record the amount of the deal online-участием was the purchase of the first issue of "the new art of costume and art" "the Studio" in 1923. A real rarity, a magazine whose first issue was the only one (in Petrograd 1920-х to publish a fashion magazine was simply nothing), was sold at the start for 45 000 rubley@

Only by purchasing a phone the party was lot 386 — very beautiful lithographed sample packaging design <блузок and shirts> for factory "Red seamstress" 1950-х years 1 500 rublei@

One of the most effective, as well as the most persistent and cheerful bargaining went for lot 349 — flyer "Smoke cigarettes "Putin"" that seized the party room and Internet-покупатель. Estimate (3 000-3 200 rubles) and starting price (5 000) appeared peaceful and no signs of any-либо significant result. However, after a few dozen steps, it became clear that both candidates on the lot are rather serious, and the audience does not mind to accompany the trade comments and watch, than business will end. In the end, lot went online-участнику for 38 thousand rubles, more than 7 times higher start@

Another resistant, but not as fun auction was held at lot 331 — advertising calendar of the Leningrad State Tobacco Trust in 1928 with the advertising of cigars. Starting with 6 000, a bidder in the hall and online-участник stopped at the amount of 46 000, bit-чуть failed to reach the 50,000 milestone (psychologically important mark, how today like to call these figures various media). On astonished questions from the audience, they say, why pay so much money for such a small (7,5 x 11 cm) calendar, the winner replied that it was not enough for the full collection. So congratulations to the lucky collector with a valuable acquisition for him!

"the menu" open in Nikitsky lane on the evening of September 17 "deli" though there were only domestically produced goods, but at the time hardly anyone-нибудь saw them all at the same time on the shelves, even the capital's shops such diversity not afford!

Deserves a special mention extensive — 336 pieces! — a selection of candy wrappers pre-war Moscow, Leningrad, Nizhny Novgorod, Kiev, Odessa, etc. confectionery (lot 67a). A collection of rare, excellent preservation of the wrappers won without a fight part-time rate 70 000 rubley@

the Great success enjoyed samples of design in the Department of "Perfume". Rare item in this section was without the participation of several bidders in the room and the Internet-ставок. For example, pretty hard two participants in the hall and online-покупатель fought for lot 323 — two samples of label design Cologne "Muscovite" with a picture of Pauline Pearl — the management of the trust "opinion AI: problem today" and wife of V. M. Molotov on one of the labels. Lot went to the hall for 8 000, four times higher start@

Bidding for a Swatch of the all-Union supply and marketing of glass-фарфорово-фаянсовой industry "European and Asian porcelain and faience" for the year 1933 began with 15 000 rubles, won the Internet-участник, who offered a bet of 26,000 robla@

the public Interest in the events did not subside until the end of the auction. The last major auction held at lot 401 — Soviet collection of hotel labels on the Luggage 1960-80-х years (51). The struggle for a lot of Internet-участник and absentee owner rates began from 7 500 rubles, in the end, the absentee buyer got a collection of stickers for 13 000 rubley@

Congratulations auction house is a good idea and its a good "first signs". I hope that the other auction platforms in one form or another will take up this promising topic and the future will bring more interesting (and informative) auction aforistiki@

And while a few of the lots of labels, tickets and other similar publications can be found in the auction catalog of the auction "House of antique books in Nikitsky", is scheduled for 2 Oktyabrya@

Maria Kuznetsova, AI