Several years ago, in one of his first interview after the opening of the gallery at Ilyinke, Gary told Tatintsyan D , that the current, popular, active artists do not like when their work appears at auction. Then it sounded strange, but the gallery to explain what's wrong, and the logic was clear. While in general terms, the auction market to build a career hampered by the artist and his gallery work. They may provoke a sudden jump in prices to attract speculators (those who practiced flipping: I bought in the gallery - once ran in the auction) and the narrow range of genuine collectors who are interested in the possession of the property, rather than reselling it as soon as possible. In addition, a recognized contemporary artists have their own established clientele: the people behind those in the queue, and the artist himself may choose his buyer. In the case of the profit from the auction will be a speculator and the auction house, and old collectors are only confuses and creates an imbalance in the market. Thus, at the auction can be achieved once sky-high price, but really through the gallery to sell the rest of the collectors it will be impossible. That is to say «dutye prices» lead to inflated expectations, and spoil the reputation of the gallery and the artist. So it turns out that the record auction gallery artists do not need. Besides the auction, in contrast to the gallery, do not pursue educational goals. He has no problem to explain the features of creativity and immerse in the intellectual atmosphere: there is a page in the catalog - and more.

But it seems the star of Brit-art, Demianu Hirst, the most commercially successful living artists, such doubts had already alien. He also faces a queue of customers, and in the career of every story is good, but auctions, he explicitly say not brezguet. Moreover, there is a positive experience. In October 2004, at Sotheby's was «clearance sale» property fashionable restaurant Hirst Pharmacy. In a restaurant that no longer exists, has been recreated entourage pharmacies: cabinets, furniture, crockery, cutlery - are subordinate to the overall design idea of the artist. Sold everything - from big and doroguschih kollazhnyh paintings to ryumok and ashtrays on the very democratic prices. Boom led to such a format unthinkable - the audience for hours standing in queues to place a bet and get into the auction hall. Almost from scratch natorgovali then to 11 million pounds, while expectations were high at 4.9 million pounds. Obviously, Hurst is like, and this fall he intends posotrudnichat from Sotheby's, will only sound in the new format - such as the best of Hirst ... Pre Hurst poizvinyalsya in the spirit that this step does not mean the end of his work with galleries, auction, simply - is another, and in general the world is changing and all the ways you want to try.

15 and 16 September 2008 at Sotheby's auction scheduled solo Demiana Hirst Beautiful Inside My Head Forever ( «The most beautiful of my designs»). At the tender will be issued a wide range of products, ranging from monumental sculptures in formaldehyde to new paintings with images of butterflies, pills and cancerous cells (well, Hurst Hurst would not have been without something этакого). Previously known that a central piece of the auction will be a monumental sculpture «Golden Taurus». In physical terms, this beef bull, installed in an aquarium with formaldehyde. Horn and hooves of the bull made of gold. Metal fittings trehmetrovogo «Aquarium» also plated. But, understandably, not in this value. The sculpture - a depository of ideas and metaphors from religion and philosophy, a particular interpretation of beauty, the problems of life and death. In fact, it's just bunch so that more than twenty years developing Hurst. Estimeyt «Golden calf» of 8-12 million pounds.

Remember that in the ranking of the most expensive living artists work Demiana Hirst «Sleeping Spring» (9,7 million pounds) took third place so far, exceeded only by picture «Sleep Inspector benefits» Lyutsiana Freud (33,6 million dollars) and «flower from a balloon (Purple)» Jeff Koons (12,92 million pounds). That is the real competition is from Koons. And in light of the upcoming auctions of the auction results did not seem so much invulnerable.

Sources: sothebys.com , artinvestment.ru