Art-рынок USA: from the "white cube" — to the salon
ARTinvestment.RU   24 июля 2020

A new format for the art galleries of the era of postpandemic

As you know, during the protracted U.S. quarantine many collectors, and behind them gallery, art-консультанты and other members of the art-рынка reached from the large cities closer to the ocean. For the people of new-Йорка this "place by the sea" has become the Hamptons — group of small resort towns, located on long-Айленде in the state of new-Йорк. However, not all limited to just the transfer of business to a new location. Art-дилеры Christina and Emmanuel Di Donna, the owners of large new-йоркской gallery Di Donna, went on — and opened in Southampton a new gallery in a new format.

Gallery Sélavy, which opened doors to visitors this week, is a surprising mix online-магазина, salon and art gallery with the function of the exhibition hall. The owners determine the format of the new space as "a continuation of our living room — mixing designer furniture from our collection, paintings, works on paper and sculpture". In other words, the exact opposite format of the "white cube", involving complete anonymity and abstract the emptiness of the gallery space.

Developing this idea, Emmanuel Di Donna commented on his new project: "From a personal point of view, it was very comfortable to be surrounded by our collection all the time [of isolation]... and we understand that people may not be comfortable to go to [traditional] gallery right now."

Space Sélavy is a room with transparent walls, within which was created the design of residential interiors. Thus, anyone, even without going inside, through the large window ndashвитрины can literally consider and purchase a piece seen of life. This sends the name of the gallery — Sélavy, in tune with French c'est la vie "that's life" translated into Russian. All items presented in the gallery can be further explored by the the website Sélavy.

it is planned that access to the full functionality of the website will be possible only for registered users, but still free. It is also planned that the interior of the gallery, as its range will be refreshed every six weeks. According to Christina Di Donna: "Sélavy — is a hybrid: partly living, partly exhibition hall, partly online-магазин... at Home, too, develop over time. To find that you are completely satisfied, it takes years of changes and different parts of the interior. So it will be Sélavy".

the Material was prepared by Maria Kuznetsova AI

Source: architecturaldigest.com