Taipei Connections: first results
ARTinvestment.RU   11 мая 2020

While the world's attention focused on Frieze New York Online, the largest virtual fair in the Asian region sums up

Taipei Connections — joint project of the art@Taipei Dangdai ndashярмарки and online-платформы Ocula — was initially positioned as the first art-ярмарка of modern art, created entirely in digital format. It was planned that the participation in the fair will take 99 galleries that have participated in the January Taipei Dangdai 2020, and to pass she had from 2 may (30 April for VIP-гостей) may 6, 2020. However, time will put everything in its place.

Today we can say that Taipei Connections has become one of the most popular online-проектов in the Asian region. From-за a high number of visitors it was extended to 10 may inclusive. Given that after closing it took less than a day, the final results of this event to speak still early, but some first conclusions can be draw now.

thus, on 6 may — initially scheduled date of completion of work platform — total number of visitors to Taipei Connections exceeded 60 thousand people. The bulk of — users from Taiwan, Hong Kong, Japan, Singapore, South Korea, were also visitors from mainland China, Europe and the United States. Online-трансляции various activities (including education), held every day since 30 April, collected more than 14.6 thousand hits.

to Take part in the project eventually managed 85% of the 99 invited galleries, and for the most part they evaluate their participation as positive. Separate galleries also reported five- and six-digit sales figures recorded for the online-площадке.

Summing up, the founder of the fair, Magnus Renfrew (former co-founder of Art Basel Hong Kong) said that Taipei Connections "is not online-ярмарка, it is rather an opportunity for galleries participating in the fair in January, to continue its communication with customers and audiences through the exchange of information with the help of online and streaming services, and the ability to communicate was very popular." Noting that from conception to implementation of the project it took less than a month, Renfrew added that first and foremost his goal was "to initiate what-то that could help to reconcile our gallery and our audience".

JAL Hamad, the Director of the Madrid gallery Sabrina Amrani said: "We understand that at the moment to make sales is quite difficult, so our main goal was to present artists the audience Dangdai Taipei and approve our presence at the fair and in the region." Cindy lim from the gallery Tang Contemporary (Hong Kong) noted that some participants of the project managed to conclude more transactions, and not just to communicate: "We managed to sell a couple of works of Zhao Zhao, Qin Qi and ARKS Lee and other authors collectors in China, Europe and the United States," adding that with proper pricing strategy and high quality work "on-прежнему ready to purchase."

Galleries and exhibition spaces only begin to open after quarantine in the Asian region, and during this period, Taipei Connections can be one of the main factors for the restoration of relations in the newly emerging art-рынке. Add that to the partner of the project was the Bank UBS, which for many years supports the of the fair under the Art Basel brand.

reference: news.artnet.com



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