New motivator for the art-рынка
ARTinvestment.RU   04 мая 2020

KAWS, Murakami and others: Artsy found a link between febrile buying Souvenirs and prints, and market development, collection of works

a few months ago, before the pandemic, mass-produced, collectible and souvenir products associated with the name of an artist, not perceived by the market of great art seriously. In contrast to the hundreds of thousands and millions that sometimes the estimated short-run and original artworks, items for the mass market sold for hundreds and sometimes thousands of dollars. Now, when the sale of the art went online and most Internet-площадок is not yet ready for six- and seven-figure deals, it was found that for a new format of sales best adapted artists for years worked on the circulation and mass products with a recognizable author symbols — visual image or a name.

authors Such as found, Artsy, have a plenty of loyal fans who enthusiastically acquire objects connected with the name of these artists, even in quarantine, and crisis. According to Daniel Suh, the head of the day auction Phillips Hong Kong, at the usual time for such authors as, for example, KAWS and Murakami, the market circulation of products and the market is expensive, unique works exist in parallel. Mass market serves as a barometer of how the General public perceives a particular artist: "From the point of view of the cost of the paintings or sculptures of the artist, existing in one or a limited number of instances [between the markets] is not necessarily a direct relationship exists... the Market of collectibles is merely an indication of a current location of the artist on the market and its popularity."

If a unique and short-run authors ' works are sold in galleries and at auctions, the mass of souvenir and collectible products with the name of the artist you can meet soon in the shops at galleries and museums, and the usual stalls, and the difference in cost in the areas of sales caused the experts question: do not meet the consumer audience of these two types of objects? And they came to the conclusion that Yes — intersect.

If the original buyers of the most accessible figures and clothing with the symbols of an author was made by the people of the younger generation, after trying to Supplement their collection with new and new exhibits, they sought help from parents, or from the time they themselves were given the opportunity to buy more expensive things. At the same time that these people had a collection of items related to the name of their favorite author, numbered in years. No wonder the culture of fans of an artist today is often compared to pantomime (from the English. fandom, the community of fans of the cult literary or cinematographic or character).

This is also true for the pioneer of such art direction-маркетинга artist Keith Haring, one of the first who opened a store of different products of mass assignment (from carpets to t-shirts, bags and badges), decorated with recognizable dancing men, and for stars in the mass market last time — KAWS, esitomo Nara, Takashi Murakami, Daniel Arkema (t-shirt print which can be today completely free and inexpensive to buy at the store Uniqlo).

whether collectors collectible art-продукции full collectors of art? And if you will, it will be replaced if this is the usual format online-покупок stationary galleries, auctions and art-ярмарки? We will learn about it along with the restoration of the physical art market — hopefully, very soon.

Source: artsy.net



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