Frieze expanding Network, Art Basel reduces the marketing Department
ARTinvestment.RU   16 апреля 2020

Reduce costs, increase online-присутствия and other steps to preserve the business

Despite the fact that in some European countries gradually begin to mitigate the constraints caused by the spread of the virus COVID-19, experts agree opinion that the basic constraints, including crossing state borders can be removed very soon. And it calls into question the holding of numerous international events. Including art-ярмарок, whose leadership now, when it became clear that a few weeks a General quarantine is not limited to, began to seek new ways of existence.

thus, recently it became known that the MCH Group, the parent company of Art Basel fair, fired 150 marketing professionals. Dismissal in the marketing Department of the company consisted of 15 branches in the US and Germany, employing 800 people. Dismissal only applies to the American experts, since, according to the representative of the MCH Group, cited Artnews, "in the United States, unlike Europe, there is no such thing as shorter working hours or reduction in wages, which are used to avoid layoffs". And it is clear that this measure will allow the parent company to save money, but will fair in the absence of the specialists to sustain the increasing competition for the visitor — is the question.

And to compete there is nobody.

on April 14 in the online-формате began its work fair Dallas Art Fair, originally migrated from-за pandemic in October 2020. In the fair, open to the public from 14 to 23 April, includes 84 American and international galleries, at the individual virtual stands which presented works of artists of the XX @XXI centuries mdas of various kinds and price range: from max Ernst for $1.4 million (Kasmin gallery, new-Йорк) to numerous works of contemporary artists from the category "up to $5 thousand".

similarly, on the Internet, in the format of a separate online-пространств, or Online Viewing Room, will be presented and 200 galleries-участниц cancelled recently fair Frieze New York. VIP-доступ online-галереям will be open on 6 and 7 may (these days the fair was to open in the Park Randall-Айленд in new-Йорке). The General public can visit the galleries page-участниц from 8 to 15 may. Each online-кабинете can be viewed artworks in the interior using augmented reality technology (AR). Traditionally, the fair will be accompanied by several exhibition and curatorial programs for the complete list see here.

the Material was prepared by Maria Kuznetsova AI

Sources: frieze.com, artnews.com, artsy.net