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The method of "joint costs" is gaining popularity among Japanese galleries
ARTinvestment.RU   28 февраля 2020

It is expected that the mechanism of doing business, known as cost-sharing able to strengthen the position of the galleries on the background turbulence of the market and to attract new international dealers in art-рынок country

the Idea of a joint cost galleries is not new and, in fact, little different from any other form of condominium. The most famous of such projects — , Condo (new-Йорк / London, 2016), Okey Dokey (Cologne / düsseldorf, 2017), Friend of a Friend (2018, Warsaw) and Russian Cube.Moscow (Moscow, 2019). Over the past few years, such projects have become quite popular among the galleries of the middle and elementary levels in the US and Europe, they are even considered as a cure for fatigue art-рынка from the endless cycle of art-ярмарок.

And here, the format of the joint costs appeared in Japan. The project, called Onsen Confidential, steel, Tokyo gallery Misako & Rosen and creative team XYZ collective. According to the organizers, the project will combine the 34 local and international galleries together to hold 12 exhibitions at various venues of the capital of Japan.

One of the organizers Onsen Confidential Jeffrey Rosen gallery Misako & Rosen, calls this project is "partly a tribute to the previous projects of the joint costs, many of which we participated" separately noting that "the main incentive is not to sell works of art, and long-term investments in each other".

"I think at the moment it is clear that the galleries that are not completely focused on profit, need to work together — says Rosen. — Although each of us have our different coping strategies, together, we may be able to help each other to see the different blind spots and to find a solution, how can we try to make our situation better."

Given the specificity of Japanese art market, the organizers Onsen Confidential urged participants not to bring too many pieces of art and to remember that "people who come here are doing it for speculative reasons."

the Emphasis is not on money, but on communication and stresses that the project launch will take place in the form of joint visits to galleries and organizers of the project, a traditional Japanese hot spring-онсенов 26 Mar 2020. To the public 12 exhibition venues of the project will open its doors on March 28.


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