The results of the Art Russia 2020: education — collecting
ARTinvestment.RU   27 февраля 2020

The new format of the fair, announced by the organizers, has attracted a new audience. How will you contain and re-educate in the framework of the annual events — the main question Synergy Art in the next 12 months

From 21 to 23 February was held in Gostiny Dvor Art Russia 2020 — Synergy Art project that combines contemporary art fair and international art-форум. Their pavilions at the fair was presented as commercial galleries and individual artists, and on several stages of the event were performances by the world's leading experts on art: theorists and practitioners of the market, the organizers of art-проектов, collectors, art critics and adopters of technology in art. In 4 days the fair was visited by over 20 thousand people.

AI called for all days of the fair and notes the following:

• the Main audience of the event were not collectors, and art lovers — those who remembered Synergy Art for successful educational projects. They came to learn, not buy. Not all the galleries were ready to start a conversation about art from scratch: many had to rebuild on the fly in the manner of communication and become mentors to potential buyers.
• the protagonists of the fair were not galleries and artists — they were allocated most of the pavilions under personal projects. The artists received invaluable experience of communicating with the buyer directly, without gallery. They had access to speakers of the forum, made new contacts — in particular, with the curator of Louis Vuitton Moët Hennessy at art-проектам and collaborations hervé Mikaeloff and Directors of art-резиденций Kari Conte (new-Йорк) and Louis Bernardo Brito (Pico island, Portugal).
• All the speakers — over 30 hours of material — were filmed and are scheduled for publication. It will fill the space between the annual fairs, helping to educate and prepare the audience for future events.
• the Organizers gathered a powerful list of speakers, and in the future I would like to see more active cooperation between them and the audience — for example, a public presentation, portfolio of artists, master-классы with tangible results, educational and other projects designed for the end result.
• the Greatest attention of the audience received the project "Monetary throne X10" artist Alexey Sergienko and billionaire Igor Rybakov. Glass throne made of heavy-duty glass and filled with a million of these dollar bills, became the leading object of the fair, photographed for Instagram. This suggests that the most attractive aspect of the art market for serovoy audience remains its high cost. If, appealing to the visual effects, the organizers succeed through educational projects to bring people to the collection, it will be called a market. Without this — will remain Disneyland.
• At the same time, a well-deserved award — work in the leading art-резиденции Portugal Pico do Refúgio — received one of the most notable contemporary artists Vladimir Semensky, which was presented by the gallery "11.12". The sponsor of the trip made by the fair organizers and the Federation. Therefore, the organizers and their partners understand the difference between art and happenings.
• Shortly before the opening of Art Russia 2020 about the future change of location announcedanother fair — DA!MOSCOW. Vladimir Ovcharenko this season will be replaced by Gostiny Dvor on the more intimate space of the cultural Foundation "Ekaterina". Thus Moscow, as expected, in 2020, the three contemporary art fair — of different sizes, with different audiences, approaches to work with it and diversified price queries.

Fair Art Russia 2020 was supported by General media partner of the — Agency RIA Novosti. Official website of the project: www.artrussiafair.com.

the Editors AI