Online-торги available art Christie's brought more than $350 million.
ARTinvestment.RU   07 февраля 2020

The week-long auction went under the hammer 96% of the lots in the auction was attended by several hundred people

the First ever available auction house auction of postwar and contemporary art Christie's 100 was completed on 5 February. And ended quite well: to hammer away 88 of the 94 lots, three of the most expensive of them (including the drawing of Balloon Dog (Red) by Jeff Koons) were sold at a hammer price of more than $10 thousand and 12 lots — more than $5 thousand

For the total monthly (or even weekly) turnover Christie's it quite a bit. However, according to the auction house representative Noah Davis, cited Artnet, large income and was not the ultimate purpose of these specific trades. "We want people who want to participate in the auction and make a bid, but not necessarily wishing to make a purchase worth $20 thousand (the sale items from $20 thousand in the segment of contemporary art are the mass percentage and the most profitable online-торгах Christie's), know that they can come to us and here they don't have to browse hundreds of pages with description of the items in-то decent and affordable".

the calculation of the new customers were met. In the first two days since the opening of trading on January 28 2020, the number of persons registered for participation in the auction amounted to three hundred people, and 160 of them have been made by that time at least one bet. Further, their number only increased.

Davis also noted that on the basis of time and frequency of occurrence of the new rates can be determined in which region at the moment there is the maximum activity of bidders: typical spikes in the number of rates, typical online-торгов, wave after wave of showed that it is time for participants who just started their working day or, on the contrary, returning from work in London, new-Йорке or Los-Анджелесе.

Similar data — valuable material, allowing for pinpoint marketing to build the most productive work with clients.

And while the main competitor Christie's, Sotheby's auction house, in an attempt to win new and online@deals ndashаудиторию the issue of street wear, Christie's masters new forms of auctions.

Sources: artnet.com, onlineonly.christies.com, artinvestment.ru



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