What colors make the painting more expensive?
ARTinvestment.RU   14 марта 2019

British scientists, sorry, no, Dutch researchers statistically proved that paintings with a predominance of two specific colors is sold ceteris paribus more expensive than others

the Good news for CSKA fans and the Pepsi generation: red and blue to attract money. At least it works for painting, and abstract. Painting with the dominance of these two colors really sold on auctions more expensive than those, which dominates the rest of the population in the palette. For abstraction with red and blue on the auctions comes to a more serious fight, as these colors evoke a positive emotional response from most people.

About this General conclusion contained in the report "Color, emotion, and auction results painting", published by the laboratory of the CentERlab of Tilburg University in the Netherlands. Experts analyzed the results of auction sales 5 500 abstractions (mainly of works of abstract expressionism) in the period 1994-2017 years Of the sample excluded all "non-standard" things: unusual shapes, collages, paintings with figurative elements — everything that could further affect demand. In the end, the conclusions were the kind that turned out.

In painting, where the emphasis is on color, patterns with a dominant blue, according to statistics, sold is 10.6% more expensive than others and red is 4.2% more expensive. Experiments on a live audience in different countries also confirmed that the dominant blue and red almost 20% increase the attractiveness of the picture for potential buyers. All this, of course, "average temperature on hospital", there are plenty of examples to the contrary, but still. Laughter laughter, but 10% of a million — is as-никак hundred thousand. And common sense generally does not. Vaughn, about the influence of weather on auctions, when-то said with a grin. And then it turned out that it is, and very significant.

Sources: news.artnet.com, ssrn.com

What else to read on the topic on AI:
How the weather affects auctions of art.



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Индексы арт-рынка ARTIMX
Индекс
Дата
Знач.
Изм.
ARTIMX
13/07
1502.83
+4,31%
ARTIMX-RUS
13/07
1502.83
+4,31%
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