BRAFA — the world's first art fair, which has taken the domain name ".ART"
ARTinvestment.RU   01 декабря 2016

The issue of fair 2017 (21-29 January) will be a great opportunity to present the new website!

About the official launch of the new domain zone ".ART" intended to unite professionals in the field of art, it was announced in late November. Among the target audience museums, foundations, organizations, fairs, galleries, art-дилеры, collectors, artists, service providers, media, bloggers and other active participants in the artistic process. Ulvi Kasimov, founder of domain -".ART," explains: "We want to preserve and highlight the world's artistic heritage. For us the joy and honor that many respected organizations share our vision and belief in that domain .ARTпроизведет a revolution in the artistic community and the Internet, offering content associated exclusively with the art".

More than 60 organizations have already made the choice, replacing or creating new websites with the purpose of optimization of promotion of exhibitions, artists or collections. Among them are such world famous museums as the art Institute of Chicago, Centre Pompidou, Solomon R. Guggenheim Museum, Tate, Stedelijk Museum; gallery and art-дилеры Canesso, David Levy & Associates, Hauser & Wirth, the Stern Pissarro; of FADN Cartier, Fondation Beyeler, the Foundation of Francis Bacon, and cultural organizations, artists, collectors and providers. And BRAFA — the world's first art fair that have joined this community.

Chairman of the fair Harold Tkint de Roodenbeke commented the decision as follows: "Our old domain name 'brafa.be’ became too narrow, given the international dimensions that the fair has acquired over the years. The extension ".ART" points directly to the very essence of our fair — art! To make full use of the new platform, we've completely redesigned the website. The maximum synthesizing content, we have expanded the amount of information. The site has become more clear, concise and relevant. Today performance — is the key to success, so it is important to use relevant tools to stand out and attract new guests who will start with search on the Internet, and will finish with a visit to the fair!"

In Belgium the domain name ".ART" has taken the Contemporary Art Center WIELS, the Fund Magritte, Galerie Didier Claes. And their colleagues will not be forthcoming. Until the beginning of February 2017 from professionals in the field of art will have an advantage when registering a domain name."ART". The wider public domain will be available from the summer of 2017.

2017 BRAFA, the Brussels Tour & Taxis

21-29 January 2017, 11:00 to 19:00; late opening: Thursday, January 26 to 22:00.

www.brafa.ru

Source: press materials BRAFA



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