How to choose a product for investment by ARTinvestment.RU
ARTinvestment.RU   07 октября 2009

By what criteria to select an object for investment? How to identify the holders of a good investment potential? How to identify yourself standing goal for purchases using data and tools ARTinvestment.RU? Read our new "instruction"

questions beginners "What to invest?" Collectors often respond: "The main thing is that the thing most liked. Either laugh off, or cunning, or something keep back. In any case, banal recommendation leaves the novice investor's natural sense of bewilderment. But here what is the matter, so is the answer. All the same as asking: "What kind of car should you buy?". So ... in general without specifying the budget and appointments.

Cultivating "like" is very different from connoisseurs and beginners with buyers of works of art. At first it is based on the totality of knowledge, the subconscious experience, the same intuition that protect them from inappropriate decisions. Novice same without such knowledge and experience may initially a "naponravitsya" that then first purchases will only closets to hide. And apparently, everybody knows it. But while almost every "Russian auction" cases are thoughtless and inept purchases. Savvy people just shrug and laugh, when the checkpoint thing for another "collector" did not adequately pay big money. Press to quickly announce the sensational, long analysts scratching their heads, and for explanations do not have to go far: again, a rich neophyte decided not to rely on his advisers' innate intuition.

overall theme of today's recommendations - the criteria for choosing an investment. To not just on the principle of "like - not like", but also with an eye to resale at a profit. As among the most liked authors and works to select those with good investment potential? How self-set goals for your purchases with the data and tools ARTinvestment.RU? This is dedicated to our new instruction.

Unfortunately, we have to exclude from consideration the actual contemporary Russian art. With rare exceptions ( Dubossarskii ), current artists have not got even the minimum auction statistics, suitable for analysis. In addition, investments in the relevant art are high risks that can not fully include these purchases to responsible investment. That is a speculation, extracting a short-term profit, a game, a tactic - it works. But not as an investment.

return to the original situation. For example, we have no specific preference for the names of artists and to generate an initial list of candidates. Or is there are artists who like them, but you need to understand whether increasing the price of their products. In both cases, you can start with reference to investment-grade ARTinvestment.RU, namely - a rating based on profitability in the money and the rate of growth in percentage terms. They show the whole environment for involved in the auction turnover (ie, having a public competitive market prices) works by the artist and their positioning among "competitors" over the levels of return.

sequence of actions:

1. familiar with the theory , carefully read the article « Investment ratings of artists in questions and answers », to learn understand the rankings, get comfortable with diversity indices.

2. registering on the site ARTinvestment.RU . Better to do it immediately, because the registration data you will need it even to access the test services. Please note that this is still free registration, rather than a paid subscription.

3. To consolidate the knowledge acquired study the way of representing indexes in the pages of three artists: Andrew Lansky , Marc Chagall or Dmitry Nalbandian (access to their statistics provided free of charge). Enter through the menu can be « Artists » - « Artists » - enter the name - in the bottom line select the link « Market indexes » . Now that the "kitchen" index became clearer, proceed to the next step.

4. packages and pay subscription for access to the database ARTinvestment.RU . In short: you log in, enter in the user profile (link under registration), choose a payment option and follow the instructions.

recall that the minimum cost of a subscription (for 1 month) is 1 700 rubles. But it is most advantageous to subscribe to a year for 6 800 rubles - in any case little money and they usually pay off one right decision at the earliest literate transaction.

5. Open consolidated ratings and choose among them «

6. proposed "goals" for investment. Rating the rate of growth of prices on paintings for the year shows us pictures of what the authors became more expensive at a steady pace, and what, conversely, showed negative dynamics. Interest are primarily those authors, the most recent sale at auction of paintings which was registered in 2009 (at least, in the end of 2008), which are in the upper half of the green list, and who have an impressive figure in the column « of Events »(more auction results, the exponential statistics). At just too extreme results in the top lines did not focus: it may indicate some sort of speculation or phases of rapid promotion. For example, pictures of leader rating Noe Noe Nesterovich Gedenidze from October 2007 to October 2008, according to statistics, rallied almost 22 times. The figure seems to be strange, but it happens when growth occurs with a small initial base. Checks the database of artists ARTinvestment.RU - so it is: in 2007 Gedenidze landscapes sold for 3 thousand rubles, and the end of 2008 the prices times and reached 100 and 150 thousand (ie, generally 50 times more expensive). In terms of tactical short-term investment option for someone to become successful. But in 2009 sales strangely stalled, and in general we are interested in something more predictable. Besides the options - the sea. At the top of the rankings look at the drops names such as Nicholas Vechtomov (+526%over the period 2007 -- 2008), Vera Rokhlin (+328%over last year), George Nyssa (+201%), Tamara de Lempicka (+129%). Well plussis Chaim Chaim Soutine , Konstantin Juon , Alexander Tyshler , Arkady Plastov , many of the sixties the first row. Results in positive zone is 131 artist of the 302's, for which method to calculate the annual averages. There is someone to choose from. In the red part of the list, though, even more names. And among them are loud and known as Ivan Konstantinovich Aivazovsky, Ivan , Konstantin Korovin , Ilya Repin , the market works which is experiencing a temporary price correction.

7. Check mathematical conclusions on the basis of auction sales ARTinvestment.RU. This is the world's largest database of auction sales of Russian art (more than 5 000 artists, almost 98 000 auction sales). Information from it we need to otsmotret and highlight the results of sales of works of comparable quality. It is clear that the indices of which are going to vote, are based on mathematical logic. They take into account many things, even the size of work, but it is not sensitive to the power of painting, which is able to evaluate only the man. Theoretically could be that the weak sales compared with sales of works of strong works by the artist, which leads to false conclusions about growth rates or falling prices. So on we and the base of the hands, so as not to think mechanistically. Open the database of auction sales ARTinvestment.RU (menu « Artists »), select it similar in all the parameters work and fix the prices at which they were sold a year or two ago and sold today.

As an example, check the sales of comparable works of Faith Rokhlina, the price index of works which in the past year has shown growth of 328%. Approximately converges: comparative work, which last year were worth closer to 20 thousand dollars, made a price breakthrough and began to cost closer to 100 thousand. In addition, last year had some price records. Including the main madness - the sale of its midsize Cubist "Gamblers" at Christies's for 1.8 million pounds net of fees, at six times the cost estimate. However, now fixed schedules ARTinvestment.RU downward momentum on prices for the work Rokhlina - is also information to us for consideration.

8. gather additional information about the artist, useful for investment decisions. Since then, mathematics has made his case: Profitability index site ARTinvestment.RU possible to determine the circle of artists, the price of work for the year which showed active dynamics, then by the basis of auction results, we looked fresh quotes specific works at auction. This information gives us the direction in which you can dig further, but is not exhaustive. In particular, I would like to know whether the prices of works by the artist on an uptrend, or all good with them already happened, and ahead in the best case "Comma delimited with", the period of calm price?

To build further assumptions on the prospects of investing, you should try to collect the following information about the artist:

  1. planned in the near future major museum solo exhibitions of our target artist? It is noticed that after a large exhibition, after the creativity of the artist attracted attention, the prices grow significantly. The plans of the leading museums in the country can be found on the sites of cultural institutions, as well as news ARTinvestment.RU and forum.
  2. If our candidate belongs to the second row, it is useful to know whether in the foreseeable future the exhibition of the first names of the direction to which it belongs, and we trust the artist? Meaning: if team exhibition of art direction or his first name increasing interest in and to the artists of the second row. Information on the terms of the artist, the direction in which he worked, the key exhibitions can be found, inter alia, on the page « Biography » in section « Artists » Map ARTinvestment.RU. This section is available to all registered users, do not even have issued a paid subscription.
  3. Was not in the recent past is fixed too rapid growth in prices? If the rally still was a great risk that the artist's works were the phase of promotion and is "overbought". Then the probability of temporary price reductions (downward correction) becomes higher, but gains will be harder to extract. For example, the recent rapid growth in the product Seeds Faibisovich , when prices tripled during the year, has been replaced correctional reduction. Here again help ARTinvestment.RU: these trends are clearly visible on the graphics and the dynamics of a family of indices Artist's ARTIMX.
  4. Check whether an artist at auction clip, ie, whether many works were exhibited at the world and Russian auctions. Even if actual sales are not very many, but the artist's work it is often put up for auction - this is a good signal for investors. Hence, the artist "auction", he knows there is a market, there is a potential liquidity. Then the chance to take profits higher than that of some "dark horse", which is not so easy to "shove" to bid. Well, check the auction proposal can you know where - at a fee-based « Artists » site ARTinvestment.RU.

So, what we said above, refers to the choice of conventional "investment candidates. But even an artist with good investment potential can be quite mediocre choose the wrong job for investment. Considering the works for investment, preference should be given work which:

  • perfect in terms of authenticity;
  • refer to the useful period of the artist's work;
  • not have a negative in the plot;
  • have a comfortable size. Collectors convenient class size 70 x 90 or about one meter. Small paintings losers in the spectacular, and the large complex to accommodate.

clear that such findings should be a lot to read and see, but with a certain wit and this path can be reduced. For assistance, again, comes Base auction results « Artists » site ARTinvestment.RU. Look at the previous sale of works by the artist, compare prices of its different periods, see photos of works - findings will ask for themselves, that more valued and less. And finally, check their findings, share their doubts and ask for advice is always useful to the site's forum ARTinvestment.RU. It is noticed that the educated and worked on issues have all chances to get competent answers from experienced collectors and dealers.

As you can see, having access to subscription resources ARTinvestment.RU, a significant part of the work on the choice of target products for investment if you want you can do yourself.

And those who are confused by the abundance of nuances and unbearably pulls ask for help from a consultant, I hasten to reassure: it's not a hindrance. So, today's collectors have experienced in the mass, at first, too, used the services of consultants. But most of them quickly came to a natural conclusion: for a successful investment is needed the most well-versed in a particular subject. Relying only on advisors - means, at a minimum, increase the risk of investments, with their own hands. And you must bear the higher costs by paying for consultancy services from a potential investment income.

Recommended reading: independently assess the product with ARTinvestment.RU .



Attention! All materials of the site and database of auction results ARTinvestment.RU, including illustrated reference information about the works sold at auctions, are intended for use exclusively for informational, scientific, educational and cultural purposes in accordance with Art. 1274 of the Civil Code. Use for commercial purposes or in violation of the rules established by the Civil Code of the Russian Federation is not allowed. ARTinvestment.RU is not responsible for the content of materials submitted by third parties. In case of violation of the rights of third parties, the site administration reserves the right to remove them from the site and from the database on the basis of an application from an authorized body.


Индексы арт-рынка ARTIMX
Индекс
Дата
Знач.
Изм.
ARTIMX
13/07
1502.83
+4,31%
ARTIMX-RUS
13/07
1502.83
+4,31%
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