Contemporary art defies fast
ARTinvestment.RU   02 марта 2017

The first day of spring 2017, the auction house "Cabinet" met its first-ever auction of contemporary art

the catalog of the auction, including lot 93, was presented to the audience quite a broad cross section of paintings, drawings, photographs, sculptures, objects and collages created in the last decades of the XX — the beginning of the XXI century.

Despite the impressive pool of first names in Russian contemporary art, and the selection of the auction were works by Konstantin Zvezdochetova, Aidan Salakhova, Sergey Shutov, Konstantin Batynkov and others, the starting price was quite reasonable and was located in the range of 5 thousand to 350 thousand rubles.

to Immerse guests in the atmosphere of modern art, the organizers have decided with the help of a system of installations, organized art-проектом "Outside the system" in the entire space of the auction house, ranging from the very threshold. And the role of the auctioneer was made by the famous artist Dmitry Gutov.

Now let us turn to the figures.

For a half hour auction time, the hammer went 15 of 93 lots catalog. Total revenue amounted to 560 thousand rubles — a little less than 10 % of the mean estimate of all lots.

Despite nearly four dozen people in the room, more than half sold bought the phone. The Internet in the auction this time was not involved, and kept people in the first few times (at peak times, the online auction house was only five participants). One work was sold by absentee rate, and six went to the gym.

the Most expensive deal of the evening was the sale of a composition in oil on canvas from the series "Navy seals" of the modern artist Alexander Savko, sold on the phone at a starting price of 85 thousand rubles. In second place — is one of the early, 1996, of the works of Aidan Salakhova — silkscreen "Aphrodite" (lot 30), also inherited a telephone participant at the start of the 84 thousand rubles.

the Most popular authors in the evening (with sales of more than one work) began, in-первых leading trading artist Dmitry Gutov, two of the four figures which are left start for 15 thousand rubles each (lots 33 and 34),-вторых, Vladimir Dubossarsky — him two drawings (lots 72 and 73) went into the hall with a little bargaining, 26 and 30 thousand, respectively;, and finally the photographer of the "literary Fund" Ivan Filimonov: his photographs (lots 76 and 77) went to the gym and on the phone for 11 and 6 thousand, respectively.

Why the result of the first bidding was, frankly, below average? Obviously, the role played by several factors.

-первых, worked, of course, the novelty effect. In regard to the place of purchase collectors, as well as other participant's art-рынка, people are conservative. Bring them to a new site not as spectators, but as active participants in the process — is a big and long work. To cause them to have confidence in a weird direction at the auctions is obtained immediately, resulting in first non-core trading results are usually, to put it mildly, did not Shine. Over the years at various auction houses in Moscow we saw many examples of this, and last night on "Empire" only confirms this observation.

the Second essential factor is the manner of conducting the auction. An experienced auctioneer can quite significantly affect the course of the auction process, andto put in place a new leading man, albeit a very charismatic and well-known representative of this or that art-среды, big risk. Why? Just the people who came to the auction part of this art-среды may not be and communication, familiar friends leading or fans of his talent, not appreciated. As a consequence — persuade potential buyers do not persuade, and the auction process is inhibited. One should not overlook the fact that, with rare exception, buying decisions are taken before the start of trading, therefore, request the chair to look at the lot and think again that rarely change.

And finally, the price and level lots. Affordable prices — is just fine. But much better, if together with them in the catalogue albeit more expensive, but the software authors. Such to authorship were read not only in signatures, but in the works themselves.

it is Obvious that the new direction of the auction house is still a long and difficult journey. But it's certainly a development path, and more interesting to us to see how "Cabinet" will decide a new challenge.



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Индексы арт-рынка ARTIMX
Индекс
Дата
Знач.
Изм.
ARTIMX
13/07
1502.83
+4,31%
ARTIMX-RUS
13/07
1502.83
+4,31%
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