"Therapeutic Shopping» Russian auctions
ARTinvestment.RU   13 февраля 2012

Contrary to speculation, auctions in Russia - it is primarily affordable entertainment, a way to switch, to sense a party to the real events in the art market, taking place "here and now 'cause my head in order, an adrenaline rush

have auctions in Russia about the same reputation problem, that of the yacht or modern art. These words are strongly associated with some attributes of the "sweet life". And the nature of this association is clear: the media willing to inform us of the masterpieces sold, gala receptions, auctions, and pathos to the overseas record results, "Sotheby's" and "Christie", which is due to the tens of millions of dollars. Gradually formed a stereotype: once the auction - the millionaires, once an art - a fabulous waste (seen, Hurst, what a doroguschy!).

But there is another life, applied. Our local auctions welcome all customers. Suppose that the orders are more familiar way, but life in this seething at least interesting. Of course, about the local auctions, too, we will tell some of all. Particularly eloquent are people who are local auctions had never been, but a life is judged by the sarcastic book "How to sell a stuffed shark for 12 million dollars." As a result, some of the myths have acquired resistance to antibiotics fantastic logic. Here in these tales, it is interesting to go further.

first myth : auctions - entertainment for rich people . In fact, of about 90 trades on painting, which are held annually in Moscow and St. Petersburg, only about 15 events include a proposal with prices for the rich. Most regular auctions (the same "Gelos", "Leonid Shishkin Gallery", etc.) based on the mass segment, which offers are available in a range of 5-50 thousand rubles. For example, at the next "Sovkome" prices start at 5000 rubles. Generally, in order to just have fun, and can last a hundred dollars. For this money you can buy items of decorative art, books, posters and graphics. In the same "Gelos" are simplistic thong, where the prices of all start from 100 rubles, and for them to buy, for example, older art galleries. Although the book in any new albums cost from 1,500 rubles. Yes, it will be the objects, most likely, not investment grade, but for a gift for the person understands their own pleasure - very personal. And if you lose one's attraction - you can just put up for auction.

second myth : at auctions all turns out more expensive than in galleries . In fact, it is rather rare for our latitude, when a thing goes with the battle, with a significant excess of the estimate. Here we are not London. The auctioneer does not see the watch and the shoes buyer. He was important that the proposed price exceeded the reserve (ie, the minimum for which the seller agrees to pay a thing), at least for a ruble. Therefore, it is not uncommon at auctions held sverhvygodnye options - with prices that will not find in galleries or in the artists' studios. Let the dealers and the artists themselves dissatisfied grumbling that, say, destroying the market for such transactions. But the buyer, what a sorrow? From a one-time benefits - a pleasure. When How was last year at the "Shishkin» sold a gorgeous graphics Michael Romadina for 42,000 rubles, several times lower than gallery prices - except those who were against it? Or a worn book 1920 "From Cezanne to Suprematism" for 2000 rubles "Gelos" in December ? Here are ... he bite his elbows.

Romadin MN Poltergeist in Krasnoyarsk.
1990 Mixed media on paper. X 76 56
Estimate: 60-80 thousand rubles
Cost: 5000 rubles
Result: 42 000
Leonid Shishkin Gallery. 11/19/2012. Lot 50
Romadin MN Our house in the village.
2001 Watercolor on paper. 55 x 75
Estimate: 80-120 rubles
Cost: 5000 rubles
Result: 42 000
Leonid Shishkin Gallery. 11/19/2012. Lot 51
Malevich K. From Cezanne to Suprematism. critical essay. Moscow: Publication of the People's Commissariat of the Division of Fine Arts, [1920]. 16., 17.3 x 11.2 cm publishing font cover.
Gelos. 11/09/2011. Lot 82
Estimate: 2,000-3,000 rubles
Result: 2000 rubles

Myth Three: Auction reign of manipulation and fraud . Like, instead of fair trade promotion is artificial, persons concerned specifically inflate the price of "their" artists. And honest people can suffer in this pyramid.

all happen, but examples of such manipulations are relatively rare. Elegantly crank these things is not easy, but home-grown "dealers" is not often practiced. buy from yourself - it is expensive and inefficient. In addition, the clumsy manipulation of the prices - this is a sure way to ruin a business reputation and his, and his artist. Not even the most experienced buyers calculate these manipulations on time. In the end, unlucky, "Gagosian," will long be an object of gossip and from the "hyped" artists so people will shy away.

Today there is another trend - buying "at", but not in any way which is the manipulation and fraud. meaning that the buyer agreeing on a price with a gallery or dealer, asks to miss this deal through the auction. So that things were fixed price and provenance. So the artist is better for the owner. And the additional cost - the extra 10-15 percent of the auction house commission (I think, You can negotiate better). Such civilized practice is not yet a mass, but smart people already do that. And curious cases are recorded: the newly proposed price "agreed" by the purchaser at the auction suddenly interrupted by another Bidder. He also has his eye on a particular thing, and forced to deal primarily technical become adversarial.

Myth Four: auctions - a social event that requires knowledge of the ritual . Well , drunk to the forwardness it is better not to appear, but in a tuxedo - the chickens, too, laughed at, even bid on the pathos so do not go. Our regular auctions are far from prudish rituals. dress code, no man in jeans out there quite comfortably. Strictly not come to the top sure, not a theater, people freely at any time enter and exit. order observed in the hall, but without fanaticism. So it has absolutely nothing to be ashamed of newcomers, the corners do not have to huddle.

Myth Five : items offered at auction are thoroughly tested for authenticity . There is the illusion that the future of the catalog of trades, with his head, day and night working group of experienced experts. to mosquito nose not undermine. Sometimes it seems to be true, but more control is much weaker. So often appear at auction fraud, as well as things from the erroneous attribution and incorrect descriptions. no accident that most of our auctions adheres to the rule of "caveat emptor" and in every way he emphasizes. Furthermore, auctions may be held hostage to its previous heady sales. imagine that the buyer has bought many years ago at auction, "Krasnopevtseva for signature," and then brought back and asked to sell the same auction. On what basis he refuse? Recognize that some years ago, he sold a fake? Of course, this can be attributed solely to my speculation. But keep in mind, and such an option. blindly trust the selection of the auction can not be sure.

went unnoticed to the recommendations. Let most of them seem trite, but mistakes can never be "smart." So:

It is desirable to buy items at auction without personal inspection. Do not trust Even the most detailed descriptions of the status of the subject and pictures. fraught with serious disappointments. Impressive on-screen sword can be beaten very life, a poster or a book can be "decorated" with mold, and pretty at first glance, any bowl will be lost from the sugar bowl lid. negligence fraught with the fact that you have to refuse to pay for the lot (as you can) and be subject to sanctions. In short, it is best to visit the pre-auction preview in advance, but only after plenty of haggling online or by phone.

Even if the upcoming battle for the coveted item seems to you bad, make at least a minimum bet. Surprisingly, it happens that these are the stakes "for luck" great work. There is always the chance that competitors 'miss' this lot. Or, too, dipped his hands in advance, considering that the number of applicants will be too great.

Do not be afraid to bet, even if you do not have a plate (numbered card). Sometimes so: come only as a spectator, not going to fly, did not register. But here the law of meanness right thing goes for "tasty" price. In this situation, should be easier and raise your hand. auctioneer has the right if you want to take your bet without any signs . And then to the registration form you will most likely bring an assistant right in the room.

If in doubt - better to refrain from betting. Auctions in varying degrees produce high-quality selection. But still, obeying the emotions and not having proper knowledge, you can easily buy any turbidity. Well, if it is in the gift segment - not scary.

talk that the auction should not meddle beginners - it is nonsense. New public organizers are pleased, because for them it is updated customer base. But no one makes to buy and no one looks into the eyes. In general, to march to the auction must be treated easily. It's a real medical shopping: a way to relax, get a shot of adrenaline, art, and recharge your head put in order. Look at schedule different trades until May go somewhere for a weekend or a week - like a sudden?

Vladimir Bogdanov, AI



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